Every builder, creator, and thinker who posts on X faces the same silent tax: the content dies there. LinkedIn has a different audience. Medium wants an essay. Facebook needs a different tone.
Reformatting manually for three platforms after already writing the post is friction nobody wants to pay — so most people don't. The content stays on X. The reach stays small.
RELAY fixes the last mile. One post. Three platforms. X stays the source of truth. Built by a solo founder in Lagos who was tired of paying the tax.
Built during Mind the Product World Product Day Hackathon 2026.